ASEP · Node Zero The trust‑first city signal for Tangier

City Wire (news), City Guide (places), City Bazaar (fixed‑price micro‑services). One organism. One promise: Write the price first. Then relax.

See the Bundles Read the Trust Protocol
TripAdvisor vibes—without spam
Fiverr energy—human and vetted
Pay with anything

Three nerves. One spine.

City Wire · City Guide · City Bazaar

🔔

City Wire

A living feed of openings, pop‑ups, gallery nights, ferry promos, weather windows, taxi rules—each card ends with Do this now.

  • Morning picks · Afternoon nudges · Night pulse
  • Evidence or it isn’t news
  • Paired action: relevant bundle every time
📍

City Guide

TripAdvisor without the noise: 6–12 places per category that consistently deliver, with real price ranges and micro‑stories.

  • Rotate when quality slips (publicly)
  • Price anchors prevent tourist‑tax drift
  • Short, kind, unblinking voice
⚙️

City Bazaar

Fiverr with a spine: local micro‑gigs and micro‑experiences at TT‑Price ceilings. Earned badges, purchase‑verified reviews.

  • 30/60/120‑minute scopes
  • What’s included / not included is printed
  • Light mediation + public make‑right lane

Wish‑They‑Existed Bundles

Fixed scope · Printed ceilings · Validity dates. Partners may charge less—never more.

Arrival

Landing Kit

Meet & greet · SIM setup · Flat taxi to Medina/Corniche.

TT‑Price ceiling honored · Child seat add‑on
Get this
Flow

Ferry Delay Rescue

Luggage hold (up to 6h) · Café voucher · City taxi flat anywhere.

Printed bundle price · No surprise add‑ons
Get this
Move

Day‑Driver 4h / 8h

Verified driver · Fuel included · km cap · Live location share.

TT‑Price tiers · Airport/port add‑on
Get this
Wellbeing

Hammam, Decoded

Hosted ritual: scrub · soap · 15‑min massage. Towel included.

Transparent, printed · No upsell traps
Get this
Emergency

First‑Night Fix

Locksmith / electrician call‑out; parts at cost (caps day/night).

If late: user pays ceiling −10%
Get this
Health

Clinic Rapid Check

GP consult · Meds list · Referral sheet. Dental pain add‑on cap.

Card accepted · TT‑Price printed
Get this
Eat

Transparent Set‑Menu

Starter · Main · Tea. Service included. Card accepted.

Fixed per person · No tourist tax
Get this
Nomad

Storm‑Day Pass

Cowork desk · Coffee credit · Museum ticket. Fiber confirmed.

Flat day rate · Quiet zone
Get this

The Trust Protocol

Break it once and the brand dies. So we don’t.

  1. Badge is earned, not bought. Probation → verification → quarterly re‑up.
  2. TT‑Price Charter. Partners may charge less, never more than the printed ceiling.
  3. Purchase‑verified reviews only; no influencer dust.
  4. Mediation ≤ 500 MAD with public make‑right lane.
  5. Red Flag Box: taxi norms, card/cash truth, live scams—printed & online.
Verified
Probation
Revoked

Market Penetration Techniques

Magnets pull. Relay routes. Streetwave convinces. Proof compounds.

Magnet‑Relay

Route intent faster than anyone.

  • High‑intent magnets: Jobs, rentals, drivers, fixes, micro‑experiences.
  • Consent capture → segmented notifications → 2–3 clean options in minutes.
  • Proof loops: every solved need becomes a video clip with price on screen.

Streetwave

Flyers + agents where tourists actually flow.

  • Pocket “Free Tips” cards: Know‑the‑Price, Emergency, Taxi Reality, SIM & Money.
  • Agents solve a tiny problem, then hand the card. Trust > pitch.
  • QRs jump to wish‑they‑existed bundles with TT‑Price ceilings.

24/7 Concierge + Local‑Voice Chat

Login‑gated, human or AI that talks like Tangier.

  • Urgent SLAs in minutes; non‑urgent within the hour.
  • If provider misses: user pays ceiling −10% (provider absorbs).
  • Darija / FR / EN; short, street‑level answers.

Content‑for‑Trust

Every service becomes proof.

  • 20–60s verticals: before/after, what’s included/not, price on screen.
  • Cross‑posted: FB, TikTok, Shorts, Snapchat, YouTube; SEO snippets.
  • Library of “how to do X in Tangier at a fair price.”

Pay with Anything

Remove friction; keep it lawful and clean.

  • Cash, card, Apple/Google Pay, PayPal, bank transfer, stablecoins.
  • Partner FX spread so visitors get competitive rates, providers get fast settlement.

30‑Day Map

Do the work in daylight. Adjust by evidence, not ego.

  1. Days 1–3Signal, spine, offersLock 8–12 TT‑Price bundles · Bench 3+ providers/category · Write the City Wire promise.
  2. Days 4–6Print & bench hardeningCards & mini‑mags to print · Shadow tests · Record 3–5 verticals.
  3. Days 7–10Streetwave ignitionAgents at gates · Hosts stacked · Magnet posts live · Concierge on.
  4. Days 11–17Relay & content flywheel2–3 options in minutes · Daily Wire + paired bundles · 5–7 verticals/week.
  5. Days 18–24Tighten trust, widen supplyPublish ribbons · Revoke if needed · Add event-born bundles · Secure 2 sponsors.
  6. Days 25–30Scale or pruneRetro: conversion, complaints, SLA hit · Scale hot zones · Prune mid.

Funding Needed — Month 1

Two modes: Lean to prove it fast · Push to blanket the city.

MAD0
  • Print (5k tip cards, 300 mini‑mags)6 600
  • Field agents (2 × 5h × 30d)10 500
  • Agent bounties1 500
  • Distribution goodwill/permits1 500
  • Concierge cover (12h/day)6 000
  • Micro‑content (edits/boosts)2 000
  • Ops (SIMs/transport/petty)2 000
  • Payment float / refunds reserve5 000
  • Contingency (~10%)2 000
MAD0
  • Print (20k tip cards, 1k mini‑mags)18 000
  • Field agents (4 × 6h × 30d)25 200
  • Agent bounties3 000
  • Distribution (racks/folders/deals)3 000
  • Concierge 24/7 rota (2–3 staff)25 000
  • Micro‑content (daily shoots/boosts)5 000
  • Ops & transport3 000
  • Payment float / refunds reserve10 000
  • Contingency (~10%)9 000

* Contingency covers make‑right refunds. We’d rather lose a little money than lose trust.

Brian, here’s the spine.

You’re not selling pages—you’re guarding a roster. We route real intent. Partners who honor TT‑Price ceilings grow. Those who don’t, go.

Lead‑to‑options: < 10 min (urgent) Complaint rate: < 2% / 100 orders Public Reliability Ribbons
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