COD Pilot Dashboard

Audited Week-1 • Funnel Scale Plan
Executive Summary
FX 1 USD = 10 MAD WhatsApp-only • Old creatives (Week-1) Supplier funds boots stock
All figures audited & consistent with provided inputs.
Week-1 Report — Worst vs Best (audited)▾

Worst Case (50% delivery) — Bracelets = 1× only

Worst Case (50% delivery) — Actual bracelet mix

Best Case (Boots 60% • Dresses & Bracelets 70%)

Funnel Simulation — 200 MAD per SKU per day▾

Delivered / Day

30-Day Cumulative Net Profit

Stock • Restock • Cashflow Bridge▾
Operating Rules • Guardrails • Checklist▾

Guardrails (Funnel)

  • Boots: scale CPL < 30; watch 30–40; kill > 45–50
  • Dresses: scale CPL < 15–20; watch 20–25; kill > 25
  • Bracelets: 2×/3× must dominate; kill if CPL > 35 or 1× > 40%

Creative Cadence

  • 3 new angles per SKU weekly; kill losers in 24–48h
  • Rotate placements; cap frequency
  • Lead with boots proof visuals; dresses in motion; bracelets bundle value

WhatsApp Ops

  • Instant confirm + delivery window
  • Upsell bracelets 2×/3× on every order
  • Retarget abandoned chats

Assumptions: one delivery fee per order; bracelet margins weighted (60% 1× / 20% 2× / 20% 3×). Boots restocked by supplier at zero cash cost.